Lea Rice

How to build up your social media following from 0

Scarier than Freddie Kruger on a date with Jigsaw, starting a fresh new social media account in a world of favourites and followers is pretty daunting. But we ALL started somewhere, and there are new social media accounts popping up every day that do just fine despite starting completely from scratch. Individual channels will have …

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influencer campaigns august sunshine

6 very good reasons not to plan influencer campaigns in August

We made a terrible mistake and planned not one, but two influencer campaigns for a client in August. TWO. Now, because we’re shit-hot at what we do they did both come together nicely in the end. Very nicely in fact. Here’s an ad for one, which saw a beautiful partnership between The Royal British Legion …

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The essential mental health toolkit for social media manager wellbeing

It’s no secret that we’re digital marketing experts with mental health issues. We’re bold about it. It’s not going to go away, and so all we feel like we can do is check in with professionals, spread mental health awareness and, frankly, own the conditions that frequently hamper our lives. We don’t reckon there’s much …

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This is why your fear of running webinars will NOT serve you

Every time we think about running our next webinar, a great big wave of fright washes over us. We have a real fear of running webinars, despite being quite unintimidated by public speaking and slapping our faces all over social media. Why we’re keen to Webinars are in our social media strategy right now, you …

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7 mic-drop social media facts that’ll help you prove your worth

Need a few dazzling social media facts to throw in an ignorant conversationalists’ face? We’ve got you covered. We’ve all been chatting to that important but somewhat glib Department Director about our day job role, but are overwhelmingly aware that they think we’re kinda beneath them. Not because they’re mean or have delusions of grandeur, …

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How to overflow your social media content inspiration bucket

Without a doubt, the reason we hear most for people being unwilling to run a social media feed is that they don’t feel they can write as many inspired posts as they require. And lots of them are probably right; keeping your social media content inspiration bucket overflowing is hard. Real hard. Even for those …

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Facebook algorithm despair? Beat it with this brilliant boosted post strategy

Guys, STOP FREAKING OUT. The new Facebook algorithm may well be a bitch, but there is a way around it that does NOT involve juggling tricky Facebook ads and a heap of money. (It’ll require some money. But not tonnes.) How do you solve a problem like the Here’s what’s been setting the internet on …

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Here’s why those “crazy” national days are actually genius…

Sure – #NationalPeanutButterLoversDay or #WorldToiletDay might not seem directly relevant to your brand or your social media conversations (although now you know they exist and, actually, #WorldToiletDay is a pretty important charity campaign so if they’re applicable to you, you’re welcome). If you use our Heart and Soul Digital Content Planners, you might wonder why we …

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