Lea Rice

Facebook algorithm despair? Beat it with this brilliant boosted post strategy

Guys, STOP FREAKING OUT. The new Facebook algorithm may well be a bitch, but there is a way around it that does NOT involve juggling tricky Facebook ads and a heap of money. (It’ll require some money. But not tonnes.) How do you solve a problem like the Here’s what’s been setting the internet on …

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Here’s why those “crazy” national days are actually genius…

Sure – #NationalPeanutButterLoversDay or #WorldToiletDay might not seem directly relevant to your brand or your social media conversations (although now you know they exist and, actually, #WorldToiletDay is a pretty important charity campaign so if they’re applicable to you, you’re welcome). If you use our Heart and Soul Digital Content Planners, you might wonder why we …

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Social media strategy explained (+ free template to create your own!)

Download your FREE social media strategy template now! Be honest; how sick are you of the sentence “everything starts with your social media strategy”? Despite everyone’s insistence that nailing a strategy is a basic need for successful social media marketing, there seems to be no single explanation as to what a strategy should look like, …

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6 easy steps to creating an efficient and inspirational social media image library

It’s true that people come to us to manage their digital marketing because we’re something of a one-stop shop. Need strategy? That’s our favourite. Wicked copy? You bet. Pacing and managing content? Hell yes! But we need something from them in return so we can hit the ground running, and make their channels awesome from …

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The ultimate list of stock image sites for biz owners and bloggers

Our preference is always to use original photos on any social media newsfeed or blog post, but sometimes it simply isn’t possible. In a world that expects super fast content sharing, expertly arranged photos and virality on a constant basis, sometimes the only way you can get high-quality content out into the world at speed …

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