Yeah ok, this one seems off-the-wall, fair observation. But hear us out.
People have dreams and aspirations. People also relate to people – even on a digital platform. Ergo, sharing your visions on social media is unlikely to go down like a lead balloon.
If you’re representing yourself online, this can be a lot more fluid – you can share anything from your five-year business plan to the flash house you dream of owning when you’re rich and famous. Indulge.
An organisation might have to be a little more restrained with what’s shared on this subject, but if you’re in a position to establish the ideals of your target audience or beneficiaries, riff on that. Take them on the journey your organisation is going on to reach a destination that everyone can relate to.