Planning, organising and presenting social media content to clients is easy… if you have the right tools to do it. I’ve tried everything: Presenting social media content on Powerpoint slides Creating draft social media posts for them to see in my scheduling tool Paper diaries (which failed at the first hurdle, obviously) Tables in word
You don’t *have* to invest in an expensive, fancy photographer if you sell products online. You can boost your sales through better product photos with these simple tips.
If you fancy social media success without the hustle, exhaustion and never-ending to do list, Olivia Bushnell has some solutions for you.
No, it’s not a secret – almost all of us are seeing some real weird social media stats during Coronavirus, and it’s rather unnerving.
Social media and content professionals, no matter how new or seasoned, are always secretly asking one question: What is a strategy, and why do I need one? It remains one of the more baffling requirements of our job, whether we’re writing a strategy or following a strategy. Because a strategy means something slightly different from
Scarier than Freddie Kruger on a date with Jigsaw, starting a fresh new social media account in a world of favourites and followers is pretty daunting. But we ALL started somewhere, and there are new social media accounts popping up every day that do just fine despite starting completely from scratch. Individual channels will have
The key to digital marketing success is a failsafe social media content calendar. But how do you build one that works? This blog shows you everything you need to know.
We made a terrible mistake and planned not one, but two influencer campaigns for a client in August. TWO. Now, because we’re shit-hot at what we do they did both come together nicely in the end. Very nicely in fact. Here’s an ad for one, which saw a beautiful partnership between The Royal British Legion
It’s no secret that we’re digital marketing experts with mental health issues. We’re bold about it. It’s not going to go away, and so all we feel like we can do is check in with professionals, spread mental health awareness and, frankly, own the conditions that frequently hamper our lives. We don’t reckon there’s much
Every time we think about running our next webinar, a great big wave of fright washes over us. We have a real fear of running webinars, despite being quite unintimidated by public speaking and slapping our faces all over social media. Why we’re keen to Webinars are in our social media strategy right now, you
Need a few dazzling social media facts to throw in an ignorant conversationalists’ face? We’ve got you covered. We’ve all been chatting to that important but somewhat glib Department Director about our day job role, but are overwhelmingly aware that they think we’re kinda beneath them. Not because they’re mean or have delusions of grandeur,
Without a doubt, the reason we hear most for people being unwilling to run a social media feed is that they don’t feel they can write as many inspired posts as they require. And lots of them are probably right; keeping your social media content inspiration bucket overflowing is hard. Real hard. Even for those
Guys, STOP FREAKING OUT. The new Facebook algorithm may well be a bitch, but there is a way around it that does NOT involve juggling tricky Facebook ads and a heap of money. (It’ll require some money. But not tonnes.) How do you solve a problem like the Here’s what’s been setting the internet on
Sure – #NationalPeanutButterLoversDay or #WorldToiletDay might not seem directly relevant to your brand or your social media conversations (although now you know they exist and, actually, #WorldToiletDay is a pretty important charity campaign so if they’re applicable to you, you’re welcome). If you use our Heart and Soul Digital Content Planners, you might wonder why we
Download your FREE social media strategy template now! Be honest; how sick are you of the sentence “everything starts with your social media strategy”? Despite everyone’s insistence that nailing a strategy is a basic need for successful social media marketing, there seems to be no single explanation as to what a strategy should look like,
Recently we freaked out over something that was making us happy. That something was the amount of money we had been spending on coffee and lunches in a local cafe. Actually, scrap that. We weren’t freaking out about the amount – as in, the numerical figure – we were freaking out that we were spending
It’s true that people come to us to manage their digital marketing because we’re something of a one-stop shop. Need strategy? That’s our favourite. Wicked copy? You bet. Pacing and managing content? Hell yes! But we need something from them in return so we can hit the ground running, and make their channels awesome from
Our preference is always to use original photos on any social media newsfeed or blog post, but sometimes it simply isn’t possible. In a world that expects super fast content sharing, expertly arranged photos and virality on a constant basis, sometimes the only way you can get high-quality content out into the world at speed
We run our business well. We do a good job, have a healthy roster of clients, and we take on huge responsibilities every single day. We love it. But for better or worse, pushing ourselves harder is both a blessing and a curse (rhyme unintended but happily left in there). Struggling with work overwhelm is
The internet is not short of stories about new freelancers “making the leap” and “being your own boss”. They’re great! The stories are inspirational, and we’ve found the freelance community to be one of the most supportive out there. In our first year as one of these new freelancers, the next hardest bit of freelance
There is nothing worse than working for weeks on a campaign that no one wants to take part in is there? Earnestly watching your hashtag and realising that, somewhere along the way, something hasn’t computed and the disinterest of your audience starts to eat away at your heart, like that really sad episode of Scrubs