Strategy

What is a strategy and why do you need one?

Social media and content professionals, no matter how new or seasoned, are always secretly asking one question: What is a strategy, and why do I need one? It remains one of the more baffling requirements of our job, whether we’re writing a strategy or following a strategy. Because a strategy means something slightly different from

Read More »
Social Media Following

How to build up your social media following from 0

Scarier than Freddie Kruger on a date with Jigsaw, starting a fresh new social media account in a world of favourites and followers is pretty daunting. But we ALL started somewhere, and there are new social media accounts popping up every day that do just fine despite starting completely from scratch. Individual channels will have

Read More »
influencer campaigns august sunshine
Campaigns

6 very good reasons not to plan influencer campaigns in August

We made a terrible mistake and planned not one, but two influencer campaigns for a client in August. TWO. Now, because we’re shit-hot at what we do they did both come together nicely in the end. Very nicely in fact. Here’s an ad for one, which saw a beautiful partnership between The Royal British Legion

Read More »
Freelance Life

The essential mental health toolkit for social media manager wellbeing

It’s no secret that we’re digital marketing experts with mental health issues. We’re bold about it. It’s not going to go away, and so all we feel like we can do is check in with professionals, spread mental health awareness and, frankly, own the conditions that frequently hamper our lives. We don’t reckon there’s much

Read More »
Content Generation

This is why your fear of running webinars will NOT serve you

Every time we think about running our next webinar, a great big wave of fright washes over us. We have a real fear of running webinars, despite being quite unintimidated by public speaking and slapping our faces all over social media. Why we’re keen to Webinars are in our social media strategy right now, you

Read More »
Freelance Life

7 mic-drop social media facts that’ll help you prove your worth

Need a few dazzling social media facts to throw in an ignorant conversationalists’ face? We’ve got you covered. We’ve all been chatting to that important but somewhat glib Department Director about our day job role, but are overwhelmingly aware that they think we’re kinda beneath them. Not because they’re mean or have delusions of grandeur,

Read More »
Content Generation

How to overflow your social media content inspiration bucket

Without a doubt, the reason we hear most for people being unwilling to run a social media feed is that they don’t feel they can write as many inspired posts as they require. And lots of them are probably right; keeping your social media content inspiration bucket overflowing is hard. Real hard. Even for those

Read More »
Content Generation

Here’s why those “crazy” national days are actually genius…

Sure – #NationalPeanutButterLoversDay or #WorldToiletDay might not seem directly relevant to your brand or your social media conversations (although now you know they exist and, actually, #WorldToiletDay is a pretty important charity campaign so if they’re applicable to you, you’re welcome). If you use our Heart and Soul Digital Content Planners, you might wonder why we

Read More »
Content Management

Social media strategy explained (+ free template to create your own!)

Download your FREE social media strategy template now! Be honest; how sick are you of the sentence “everything starts with your social media strategy”? Despite everyone’s insistence that nailing a strategy is a basic need for successful social media marketing, there seems to be no single explanation as to what a strategy should look like,

Read More »
Freelance Life

How to stop feeling guilty about working from cafes

Recently we freaked out over something that was making us happy. That something was the amount of money we had been spending on coffee and lunches in a local cafe. Actually, scrap that. We weren’t freaking out about the amount – as in, the numerical figure – we were freaking out that we were spending

Read More »
Content Generation

The ultimate list of stock image sites for biz owners and bloggers

Our preference is always to use original photos on any social media newsfeed or blog post, but sometimes it simply isn’t possible. In a world that expects super fast content sharing, expertly arranged photos and virality on a constant basis, sometimes the only way you can get high-quality content out into the world at speed

Read More »
Freelance Life

7 things to do when you’re struggling with work overwhelm

We run our business well. We do a good job, have a healthy roster of clients, and we take on huge responsibilities every single day. We love it. But for better or worse, pushing ourselves harder is both a blessing and a curse (rhyme unintended but happily left in there). Struggling with work overwhelm is

Read More »
Freelance Life

5 brutally honest tips for brand new freelancers

The internet is not short of stories about new freelancers “making the leap” and “being your own boss”. They’re great! The stories are inspirational, and we’ve found the freelance community to be one of the most supportive out there. In our first year as one of these new freelancers, the next hardest bit of freelance

Read More »
Campaigns

5 quick ways to give your failing digital campaign CPR

There is nothing worse than working for weeks on a campaign that no one wants to take part in is there? Earnestly watching your hashtag and realising that, somewhere along the way, something hasn’t computed and the disinterest of your audience starts to eat away at your heart, like that really sad episode of Scrubs

Read More »
0
Scroll to Top