Being able to slip into the shoes of your target customer month-to-month is a really key part of digital marketing. If they feel like you ‘get’ them all the time, and you can produce content that gives them solutions to or support with those feelings, they’ll trust you.
This is where customer research and, ideally, marketing personas come in really handy.
Using all the juicy info you already know about your ideal customer, run through your social media content calendar to note their mindset and priorities for each month.
Is January a tough mental health month due to Winter stretching on? Note it.
Are they likely to be off on an extravagant holiday this Summer? Note it.
Is November going to be their busiest month of the year? You guessed it… write that down!
As you create your social media content, ensure you’re making an effort to tap into their mindset and monthly priorities. Done well, the results can be transformative.