Strategy

What is a strategy and why do you need one?

Social media and content professionals, no matter how new or seasoned, are always secretly asking one question: What is a strategy, and why do I need one? It remains one of the more baffling requirements of our job, whether we’re writing a strategy or following a strategy. Because a strategy means something slightly different from …

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This is why your fear of running webinars will NOT serve you

Every time we think about running our next webinar, a great big wave of fright washes over us. We have a real fear of running webinars, despite being quite unintimidated by public speaking and slapping our faces all over social media. Why we’re keen to Webinars are in our social media strategy right now, you …

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Facebook algorithm despair? Beat it with this brilliant boosted post strategy

Guys, STOP FREAKING OUT. The new Facebook algorithm may well be a bitch, but there is a way around it that does NOT involve juggling tricky Facebook ads and a heap of money. (It’ll require some money. But not tonnes.) How do you solve a problem like the Here’s what’s been setting the internet on …

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