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2024 planner update – in case you missed my recent

2024 planner update - in case you missed my recent story 🤗

I have been taken in by so many beautiful free con

I have been taken in by so many beautiful free content planner templates. And I always wanted them to the The One. The one that I loved to return to. The one I was use every day and not abandon. The one that helped me level up. The one that carried me through the social media goals I'd set myself and off into the merry distance.

I must have downloaded hundreds over the years. But not one of them worked. 😭

I always found that free planners:

1. Were completely blank or listed a few obvious throwaway dates (Christmas. Summer. Battle of the Boyne?). Which is absolutely what you'd expect from a template. But in practice? That's hours of missing research.

2. Couldn't accommodate my strategy notes, so I was always flicking between tools and documents to get something filled in. Goodbye creative flow. 👋

3. Never had enough room for all my copy.

4. Didn't include enough space for creative direction, so I never remembered what my original idea was when it came to creating visuals.

5. Compromised the usefulness of the planner by prioritising a cute design (and they WERE cute... but can't I have both?).

My frustration reach such a point in the end, that I gave up and started making and selling my own. That was seven years ago... and now I'm going in for the eighth year! 🤗 2024 planner annoucements are coming very soon - keep your eyes peeled for news. 👀

If you find strategy confusing, overwhelming or ju

📣 Our understanding of the marketing funnel NEE

You still have time to set your Q4 goals! No matt

You still have time to set your Q4 goals!

No matter what's top of your priority list for the last three months of 2023, don't overthink how you're tracking your progress. Tracking absolutely everything is the quickest way to give up understanding how close you are to your goal each week/month/quarter.

And if you're tying yourself in knots about exactly what to track? It's understandable - there are almost endless combinations of ways to check up on your goal. Take this cheat sheet, start tracking, and don't look back 🤠

Save this for next time you're not sure how to keep track of your goals 💾

#goalsetting #goalgetter #socialmediastrategy #marketingstrategy #brandstrategy #instagramstrategy #digitalmarketingstrategy #freelancesocialmedia #freelancesocialmediamarketer #socialmediamanager #socialmediatips #smallbusinesssupport #smallbusinessowner #austinsmallbusinessowner #smallbusinessowners🤗 #socialmediamarketing #socialmediamanager #socialmediamanagement #socialmediaexpert

🎯 Tired of talking aimlessly to anyone on socia

🎯 Tired of talking aimlessly to anyone on social media, never sure if you're finding the right people with your content? This will help you hit the bullseye...

Swipe through the carousel above to finally pinpoint your target audience - then craft your social media strategy around them!

Audience research is often an overlooked part of social media strategy for a few reasons:

1️⃣ Especially for freelancers and small biz owners, research tools are extortionate. Being priced out of that research = less quality data to base social media content on.
2️⃣ Narrowing down a target audience is very overwhelming. The fear that comes with potentially shutting out people you need to talk to isn't discussed enough, no matter how badly you want to nail your key audience.
3️⃣ There's too much guesswork involved. Whilst there's always a degree of this, you can quickly go wrong when building up a picture of interests and attributes that you'd use for targeting. It feels too risky!

The above system is a very light version of Experian's Mosaic system - a simple, powerful framework to help marketers find their audience segment. You can use their very clever marketing tools to explore audience segments at a granular level, but segment information is available as free resources, which I highly suggest googling for more info. The above, though, should give you enough detail to identify and research the audience you need to be targeting for your socials.

Which audience segment sounds like the one you should be building your strategy around?

#socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #freelancesocialmedia #freelancesocialmediamarketer #freelancesocialmediamanager #smallbusiness #smallbusinesssupport #socialmediamanager #smallbusinessowner #smallbusinessuk #smallbusinessownerclub #contentcreator #contentideasforsocialmedia #contentstrategy

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