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This page is lacking Christmas joy isn’t it? Let

This page is lacking Christmas joy isn’t it? Let me fix that 😁

My last few posts got into the real nitty gritty o

My last few posts got into the real nitty gritty of goal setting and ensuring they become tangible things that are easy to track, and just as importantly that you feel you're on the right track once you've got all the requirements down on paper. The next stage is that tiny little thing we call strategy...

A strategy is, in its simplest (and simple is encouraged!) form, your goal(s), a top level look at how you plan to get there, the obstacles you need to bear in mind along the way, and how your efforts will look at feel. After that comes the bit we all know about - marketing and social media planning!

After the exercises we went over this week, how do you think you're going to reach your goals through your marketing, and are you stuck on any part of your strategy?

THERE'S A SPECIAL BONUS FOR YOU AT THE END OF THIS

THERE'S A SPECIAL BONUS FOR YOU AT THE END OF THIS POST - read 'til the end 😉

I'm going to preface this post by saying that the fact I - the girl who cried through all her maths GCSE exams, scraped a C and got a D in statistics - am about to take you through some (simple) maths is chuffing hilarious to me. Turns out I'm actually ok at it if you apply it to business. Who knew?

The carousel above takes you through the sums that makes the Specific and Time-Based goal you set yesterday Measurable, Relevant and Attainable (covered all of SMART goals in two posts! Not bad!). One big goal for the year is all well and good, but if you're not tracking your progress throughout the year you can't tell if you need to change your marketing... or do more of the same 🤩

So take your yearly goal number and:

1. Divide that number by 4. This is the progress you need to make quarterly to reach your target.

2. Divide the yearly number by 12. That's what you need to hit every month to stay on track all year.

3. Divide the yearly number by 52 to get your weekly goal (if you want to go that granular).

Voila. Easy tracking and a very measurable goal. But that's not everything.

If you felt a little scared by your breakout goals, you're probably in the right place. Relevance and Attainability complete ✅

If you felt it was too easy, increase that mutha and work out your new targets.
If you now have a feeling of existential dread and can't see the woods for the trees, it is a-ok to rethink the size of your goal. Try taking it down by a third or a quarter and see how you feel. Because as we know, a SMART goal needs to be Attainable, and we don't want to start the new year defeated. How does that feel now?

I think you deserve a SECRET BONUS for all your hard work. Technically the early bird discount on the Heart and Soul Digital content planners expired yesterday, but if you got to the end of this I'll give you until midnight tonight to get one on the cheap. Just use code 2021EARLYBIRD at the checkout. Link in bio.

Day 2 of goal-setting like the badass you are. Her

Day 2 of goal-setting like the badass you are. Here we go.

Yesterday I asked what your 2021 goals were. It's really likely the type of goal you've set for yourself falls into one of three buckets:

💛 Sales
💛 Awareness
💛 Leads / Engagement

It doesn't matter too much which bucket your goal falls into. If you're not sure where yours stands or if it completely overlaps, bring it to me in the comments below and we'll workshop it together.

Once you have this, you can attribute an actual number to your goal. For example, perhaps you want to sell 100 products or work with 50 clients, or have your website visited by 100,000 different people. Whatever it is, write it down along with the date you want to achieve this by. If you've ever heard of the #SMARTgoals analogy, this is the Specific and Time-Based part. Tomorrow we're looking at Attainable and Relevant.

It's worth noting that the Heart and Soul content planners not only come with a full goal-setting and analytics guide, but also everything you need to track your goal. Check out the link in my bio for more information 😃

OK, it's that time. Goal setting time. A bit liber

OK, it's that time. Goal setting time. A bit liberating, and bit daunting, a bit weird.

As much as goal setting is a fun part of this job (especially if you're self-employed and growing a business), I do find it strange. You almost have to step outside yourself and paint a picture of incredible achievements - a bit of a wall for anyone who's ever felt undeserving of success, struggled to find balance in life and work or if you're not so great at being regimented (my personality type is literally 'Rebel', meaning I could build myself the best and most badass schedule to reach my goals and I will do the opposite. Also known as self-sabotage. Sigh). I concluded long ago, however, that all this comes down to simply setting good intentions and understanding how to work with myself to get to my goals.

This week I'll share some super handy goal-setting help. My full guide can be purchased alongside the Heart and Soul Digital Content Planners (link in bio).

To start off with: Do you know what your 2021 goals are? Tell me in the comments below and I'll share too!

How often have you sat there all annoyed and disco

How often have you sat there all annoyed and discouraged about a particular social media channel or your blog because it wasn't gaining any traction, only to realise you simply hadn't been posting and engaging enough on it?

It's real easy to make a plan to grow a channel, but you have to follow up with the work too. It's a mistake I make all too often! Don't forget: the grass is greener where you water it.

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Copyright © 2018-2020 · Lea Rice Communications | Crafted with ♥ by Branding Chic

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